Conor McGregor To Launch Fashion Label With Designer David August ‘August McGregor’

Hot off the heels of the fight of the year (so far) UFC Champion Conor McGregor is taking his talents to the fashion world. If you’re anything like us, you smirked when the Irish athlete appeared in the infamous ‘F-ck You’ suit at a press conference. Keeping that same snarky attitude (we suppose), McGregor has officially partnered with the custom clothing brand David August in creating August McGregor, a new menswear label offering complete modern suiting, sportswear and accessories inspired by McGregor’s iconic style. The diffusion brand is the first Ready to Wear offering by the luxury designer and the first apparel venture by McGregor.

“Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks,” commented McGregor. “David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created.” He adds, “We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead.” Suiting complete with shirts and accessories will start at $650 retail, with suits ranging from $500–$1,200. Designed and priced to appeal to millennials who follow McGregor’s sartorial style, the premiere collection will consist of a minimum of 10 looks.

David Heil, CEO and Creative Director for David August commented,

“In helping our celebrity and athletic clients use fashion as a platform to build their brand, I saw the potential to reach a wider audience for everyone involved. Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit. I want every guy to experience the same power and confidence as Conor does whenever he’s wearing one of our suits.”

August McGregor’s Spring /Summer 2018 collection will be available to consumers at and better department stores in January.

Since 1989, the Costa Mesa, CA–based showroom and headquarters for David August Inc. has produced exquisite made-to-measure wardrobes for international leaders in business, sports and entertainment. Founded by David August Heil, a native of Orange County, he has custom-made clothing for the likes of Warren Buffet, Tony Robbins, Steve Wynn, Frank Gehry, Jeff Koons, Sylvester Stallone, Chris Hemsworth, Kobe Bryant, Robert Downey Jr., Arnold Schwarzenegger, and many more.

Photos and info courtesy of David August.