Music phenomenon Jason Derulo and Zumba Fitness, the world’s largest dance-fitness company, announced today a global collaboration in support of Derulo’s latest single, “Tip Toe.” With over 105 million records sold, his latest single and official Zumba choreography – inspired by his signature dance moves to “Tip Toe” – will be pulsed through Zumba’s global instructor network, which means 15 million consumers across 200,000 locations will hear the song and learn the choreography as it rolls out in nearly 186 countries. Said Derulo,
“Dance is central to everything I believe in, and Zumba is the brand that makes dancing accessible to everyone. Instructors all over the world have been so receptive to playing my music in their classes over the years, and so that inspired me to team up with the Zumba community to officially release ‘Tip Toe’. It also gives me an opportunity to get my music in front of millions and to be a part of their fitness journey while giving them a healthy and fun way to kick off 2018 dancing and burning calories – no doubt a win-win for all.”
Over the years, Zumba has become a music force to be reckoned with, launching chart-topping tracks with artists like Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and, most recently, Daddy Yankee. The brand creates an immersive experience for consumers–it’s not just about discovering and listening to new music, it’s about engaging with those rhythms, being expressive and owning the dance floor.
Carolina Moraes, VP of Marketing for Zumba said,
“Jason is one of the music world’s most popular artists, merging pop, dance, and urban styles to become his own genre-defying brand. The dancehall-inspired vibes of ‘Tip Toe’ fit perfectly into the Zumba class experience so it makes total sense that these two powerhouse brands come together to kick off the New Year burning calories and having a blast.”
Jason Derulo is a multi-Platinum powerhouse whose stellar 2017 saw his hit song “Swalla” garner over 800 million YouTube views landing it in the top 10 YouTube videos of the year and in the Top 20 of all tracks streamed on Spotify worldwide with 500 million streams to date. With more than 105 million single equivalent sales worldwide, 77 million people on Spotify listening to his music to date and 53 million hours of his music consumed this year, his new infectious single “Tip Toe” is sure to be yet another Derulo hit to take the world by storm. His introductory breakout “Whatcha Say” and “Talk Dirty” (feat. 2 Chainz) reached quadruple-Platinum status, while “Want To Want Me” and “Ridin’ Solo” went triple-Platinum and “Trumpets,” “Wiggle” (feat. Snoop Dogg), and “In My Head” earned double-Platinum certifications. Platinum singles include “Marry Me,” “The Other Side,” and “It Girl.” Cumulative streams exceed 6.3 billion and his music has impacted a total audience of more than 20 billion listeners at radio. Jason is also a featured performer for the Monday Night Football theme, his clothing line LVL XIII launched in Bloomingdales this Fall, he has both a label and publishing deal with Warner Bros. Records, and he is currently an investor in both Catch L.A. and Rumble Boxing with Sylvester Stallone and Ashton Kutcher.
Dance to “Tip Toe” at a Zumba class near you – www.zumba.com/findaclass.
Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, high intensity workout STRONG by Zumba®, where music acts as the main motivator. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.