Athletic brand Adidas has redesigned six NCAA teams uniforms for their anticipated appearances in conference championships during March Madness.Baylor, Cincinnati,Kansas, Louisville, Notre Dame, and UCLA will all appear in the camouflage inspired shorts and very bright colors. The uniforms will come be available in sleeveless (Cincinnati, Kansas, Notre Dame) and short-sleeved (Baylor, Louisville and UCLA).
The sleeves are a nod to the adiZero technology that was introduced by the Golden State Warriors in mid-February.
From the Adidas press release:
“The adizero uniform system gives players the leading performance technology with a distinctive on-court style,” said Chris McGuire, adidas Director of Sports Marketing. “The NCAA postseason brings together the best teams in the country and these uniforms celebrate the excitement of the game letting players stand out during college basketball’s biggest moments. These programs will wear the most innovative basketball uniforms and footwear to help them elevate their game during the most important time of the year.”
Designed for a bold on-court look and engineered to enhance player performance by improving fit, comfort and mobility, the adizero short sleeve uniform system is made from 60 percent recycled materials and features FORMOTION technology for comfort and maximum mobility during shooting and dribbling. Jersey armhole insets with 360-degree stretch fabric promote free range of motion for the arms and shoulders.
The uniform’s limited-edition design and coloring is created for this season’s NCAA basketball postseason run. The impact camo pattern is designed to let players stand out on college basketball’s biggest stage, while patches on the jersey backs feature school specific detailing to pay homage to team spirit and pride.
This is hands down the ugliest uniform ever. Camouflage inspired pants are one thing, but I’m sure the players don’t want to look like LMFAO. We all know that college uniforms are BIG business. The Oregon Ducks (sponsored by Nike) rock the fluorescent look sending sales through the roof. I get it, I get it. I give props to Adidas on the technology aspect, but what the hell happened with design? Who did the consult? This is an epic fail.
Nevertheless, the uniforms will be worn March 13-17 and is available at campus bookstores and Adidas.com.
[Adidas]
