Aaron Judge Recently, Pepsi announced its partnership with the Yankees' rising star Aaron Judge – a member of the newest Yankees generation – the "Baby Bombers." Outfielder Aaron Judge will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field. The partnership serves as a continuation of PepsiCo's longstanding historic partnerships within the sport, as… View Post

Just in time for the holidays, the NFL and Cirque du Soleil Entertainment Group unveiled NFL Experience Times Square in the heart of New York City. Opening in late last month, (November 30th), the attraction, located on the corner of West 47th Street and 7thAvenue at 20 Times Square, spans 40,000 square feet and four floors, bringing fans the most interactive and… View Post

Russell Westbrook is (arguably) one of the most stylish NBA's superstars. After numerous collaborations, it's only befitting that the Oklahoma City Thunder leader launch his own fashion line. Recently, Westbrook held a preview event in Oklahoma City, where he told Vogue, “I’ve been conceptualizing the idea [for] many years and felt it’s time for me to launch my own brand… View Post

Dallas Cowboys quarterback Dak Prescott and Tostitos are teaming up in a big way. Recently, the Pepsi brand announced that it will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased from now until the end of the year, up to $500,000, to support local Salvation Army chapters. This week, Tostitos kicked off the partnership… View Post