Earlier this week, vineyard vines, who is a brand best known for its whimsical neckties and smiling pink whale logo, announced a new sponsorship deals with PGA Golfers Tom Lovelady, Trey Mullinax and Ben Martin. Addiitionally, the brand continues their partnership with PGA TOUR Pro, Russell Knox. vineyard vines will act as the official apparel provider for the players who will sport the brand’s performance and golf collections which includes polos, ¼-zips, shorts, pants, accessories and customized polos and belts. The vineyard vines Performance and Golf Collections support players both on and off the course. Product features of the assortment include attributes such as moisture-wicking, wrinkle resistant quick-drying fabric and UV protection. The items were designed with a performance fit for comfort and mobility.
“It has been great to be a part of the growth of the vineyard vines golf brand. With Shep and Ian, it is always about ‘Every day should feel this good‘ and that is how every day has been since I joined the family in 2016,” said Russell Knox, who joined the PGA TOUR in 2012 and has since steadily climbed the ranks, with victories including the 2016 World Golf Championships, HSBC Champions and 2016 Travelers Championship.
Bringing fresh energy, Tom Lovelady is an up-and-coming rookie on the PGA TOUR and a former two-time NCAA Champion.
“I couldn’t have asked for a better partner as I chase my dream on the PGA TOUR. I am excited about the other guys on the team. Trey is my college teammate, so that is really cool for me and in the time I have spent with Russell and Ben they have offered great advice and help. It really is a vineyard vines team!” said Lovelady.
Trey Mullinax, a University of Alabama alum who competed on two National Championship Teams from 2013-2014, said,
“I grew up wearing vineyard vines throughout high school and college and to now be able to be an ambassador for the brand, I couldn’t be more excited to rock the whale every day!”
Completing the team, Ben Martin holds the title of PGA TOUR winner at the 2015 Shriners Hospital for Children Open and was a runner-up at the 2009 U.S. Amateur.
“vineyard vines is the perfect match for my lifestyle both on and off the course and I think it got me some brownie points with my wife, too!” said Martin.
Building upon their commitment to the sport, vineyard vines is now “The Official Style of the Genesis Open,” the PGA TOUR event February 12-18, 2018 at the famed Riviera Country Club in Pacific Palisades, California. vineyard vines also recently partnered with Club Car, a global leader in golf, utility and consumer vehicles, and a brand of Ingersoll Rand, to produce an exclusively designed Onward® vehicle emblazoned with its signature heritage patchwork print.
A company best known for its whimsical neckties and smiling pink whale logo, vineyard vines was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog, at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.