I’m gonna go out on a limb but…I have a sneaking suspicion that the folks over at the Cheetos brand know how to party. This week (January 9th), Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. According to the brand,
Inspired by the beloved tradition of the touchdown dance, Cheetos looked to America’s most popular sport, football, for inspiration and enlisted two of its all-stars to lend flare to “The Curl.” Pro football tightend and curling fan Vernon Davisand hall of famer LaDainian Tomlinson joined Todrick Hall to teach America how to #DoTheCurl in the new video. As a show of solidarity behind the sport and USA Curling team, Cheetos is encouraging fans worldwide to get in on the fun and share their own curl dance using #DoTheCurl.
“I’m always looking to entertain in exciting and unexpected ways. When Cheetos wanted to team up to create a new dance move, ‘The Curl,’ I immediately leapt at the opportunity,” said Todrick Hall, singer, dancer and entertainment triple-threat. “Doing ‘The Curl’ is a blast and I can’t wait to see people get behind this new dance craze and the USACurling team by sharing their own renditions.”
The brand will debut the new, dangerously cheesy Cheetos Winter White Cheddar Curls, available for a limited time beginning February 12, so you can enjoy a snack while supporting USACurling.
Fans can follow #DoTheCurl to join the rallying cry for USA Curling, witness fellow fans’ epic curling moves, and share their own sweeping skills while learning more about the sport.
Kinda cool, huh? Peep the full video below.